Go Gorilla is a marketing concept that was developed for Street Wize Foundation to create an exciting brand experience for area youth to connect with using condoms.  By creating this slogan that youth can use as a daily slang word, we are achieving success with this campaign and have created a following that helps youth practice safe sex and reduce stigma, obstacles or resistance that youth may have against practicing safe sex by creating an environment that appeals to them and gives them the power to make healthy choices for themselves and their communities.